Landing page for the Bradesco Prime app, designed to present the app’s benefits to the bank’s high-income customers.
Role
Web Designer
01
Context
Bradesco Prime serves high-income customers, and the page needed to present the app with the sophistication they expect, without losing clarity.
02
Research and benchmark
I started with research and a benchmark of premium apps and services pages, to understand how other brands present benefits to this audience.
03
Structure
I organized the page as a journey: first a visual highlight of the app, then sections explaining its exclusive features, with icons and images that make each one quick to understand.
04
Visual direction
I used a palette that conveys sophistication and trust, aligned with the Bradesco Prime identity, and retouched the photos in Photoshop to achieve high-quality images.
05
Final version
The result is an elegant, easy-to-browse page that presents the app clearly to a premium audience.