01
Research
The work started with a study to identify opportunities to improve the landing page experience and lead generation.
02
Alternatives
I designed 2 layout options.
03
A/B testing
We ran both versions in an A/B test and evaluated which approach performed better.
04
Final version
The final version was chosen based on the test result.
Web Design
UX/UI
Landing Page
Conversion
A/B testing
UI Design