Context
Natura consultants were already swapping products with each other. My starting point was understanding how those swaps happened before designing a feature to make them easier.
Research
I defined the studies needed, wrote the interview script and interviewed consultants to understand their behavior, pain points and needs around swaps.
Ideation
With what we learned from research, I ran a workshop with the PO, Tech Lead, QA and developers. We used Brainstorming and Crazy Eights to explore different solutions.
Prototyping
I built a high-fidelity prototype for usability testing.
Usability testing
Testing helped validate some decisions and also revealed new insights.
Delivery
With those learnings, I made final adjustments to the prototype and prepared the handoff to development, including component documentation.
Result
The solution saw good usage after launch.
The experience simplified the steps needed to make a swap, and consultants responded positively to the gamification.